Health Care Professionals (HCPs) have been long sold on the virtues of SEO and keywords. I know many doctors and dentists that spend hundreds of dollars every month in hopes of marketing to prospective patients looking for specific services in their area. SEO professionals would provide Google Analytics to show how many people were coming to their practice websites and create ROI data that sometimes met ROI expectations.
Limitations on the information coming out of Google has been creeping for some time now. Approximately 15% of keyword searches were encrypted in 2012. In August 2013, that number has climbed to 50%. Many expects now predict that all keyword searches will be encrypted by early 2014 [Econsultancy, Aug 2012]
As these encrypted searches have been implemented, SEO specialists are looking for backdoor answers, hacks, and other out of the box solutions to gain information for their customers. Google's new initiatives have severely restricted the ability of businesses to learn what keywords will lead to the most return.
The "new" Google is truly working to prevent SEO Gurus from "gaming" the search algorithm. As a result, it is now even more important for HCPs to be focused on alternative means of reaching their potential customer base. Social media and reputation management sites provide an excellent opportunity for HCPs to engage their user base with information. This fits in nicely with Google's new methodology of creating content rather than regurgitating the web in various forms. In the past few months we have seen posts for our clients making page one of Google searches for what we believe to be critical search keywords. The value proposition for this is significant in comparison to the amount of money these clients were spending on SEO to achieve the same results.
To this end, it is critical that HPCs critically evaluate the continued value of their SEO marketing plans. Without the ability to properly track the results, a proper strategy should include a shifting of some marketing budget to social media and reputation management.
IF your practice is interested in learning how HCP Buzz can provide a cost effective solution to improving your practice's online presence through social media and reputation management, give us a call at 312-725-4574 or email us at support@hcpbuzz.com.
www.hcpbuzz.com
Limitations on the information coming out of Google has been creeping for some time now. Approximately 15% of keyword searches were encrypted in 2012. In August 2013, that number has climbed to 50%. Many expects now predict that all keyword searches will be encrypted by early 2014 [Econsultancy, Aug 2012]
As these encrypted searches have been implemented, SEO specialists are looking for backdoor answers, hacks, and other out of the box solutions to gain information for their customers. Google's new initiatives have severely restricted the ability of businesses to learn what keywords will lead to the most return.
The "new" Google is truly working to prevent SEO Gurus from "gaming" the search algorithm. As a result, it is now even more important for HCPs to be focused on alternative means of reaching their potential customer base. Social media and reputation management sites provide an excellent opportunity for HCPs to engage their user base with information. This fits in nicely with Google's new methodology of creating content rather than regurgitating the web in various forms. In the past few months we have seen posts for our clients making page one of Google searches for what we believe to be critical search keywords. The value proposition for this is significant in comparison to the amount of money these clients were spending on SEO to achieve the same results.
To this end, it is critical that HPCs critically evaluate the continued value of their SEO marketing plans. Without the ability to properly track the results, a proper strategy should include a shifting of some marketing budget to social media and reputation management.
IF your practice is interested in learning how HCP Buzz can provide a cost effective solution to improving your practice's online presence through social media and reputation management, give us a call at 312-725-4574 or email us at support@hcpbuzz.com.
www.hcpbuzz.com
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