Most private practice HCPs (health care professionals) have been focused on Facebook and Twitter for their social media output. It has become clear over the past year that the impact of including Google+ in the plan is probably equally, if not more important. Google is incestuous and wants to engage people with their own web properties. Hence using Google+ allows your activity to be searched on Google and other search engines. Using Facebook only allows content to be distributed to other Facebook users within the constructs of their website. Facebook is a "walled garden." It's great for engaging users that have already "liked" you and their friends, however it holds limited value in engaging users looking for your practice through search engines.
Doctors implementing social media strategies should make sure that Google+ is a key component. Additionally, reputation management sites provide an opportunity to build connections to other patients searching for doctors.
HCP Buzz is committed to providing healthcare professionals (doctors, specialists, dentists, chiropractors, podiatrists, and optometrists) with concierge management of their online presence. HCP Buzz is based in Chicago, IL and has clients across the United States. If your practice needs to incorporate social media into its marketing plan or has specific challenges on physician reputation websites, please let us know. We can help!
HCP Buzz
www.hcpbuzz.com
Doctors implementing social media strategies should make sure that Google+ is a key component. Additionally, reputation management sites provide an opportunity to build connections to other patients searching for doctors.
HCP Buzz is committed to providing healthcare professionals (doctors, specialists, dentists, chiropractors, podiatrists, and optometrists) with concierge management of their online presence. HCP Buzz is based in Chicago, IL and has clients across the United States. If your practice needs to incorporate social media into its marketing plan or has specific challenges on physician reputation websites, please let us know. We can help!
HCP Buzz
www.hcpbuzz.com
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